So here we are – 2020 already. But if you expected flying cars and self-lacing trainers, think again!

As we welcome in a new decade, the biggest business trend is in fact… crowdsourcing. That’s right, no space-age robots or futuristic gadgets, just a growing workforce of digital nomads. And I should know – I’m one.

A distributed team is on the rise. Today half the UK workforce carries out work remotely. And perhaps, the most in-demand of all these services are blog writers UK.

As such, the growing need for an online presence has never been more important. Not only does it help brands remain competitive, but it can also drive website traffic and develop brand loyalty too.

hire a writer

Whether you use Upwork freelancers, probloggers, or scour the web to find SEO writers, your business will be richer for hosting a blog.

Still not convinced?

You might be surprised to learn that hosting a blog on your website increases its chances of being ranked on a search engine by 434 per cent.

How to do content marketing?

There are many types of content marketing available; hosting a blog is one of the most effective and affordable ways to achieve this. Findings reveal that companies that publish 16 or more blog posts per month enjoy 4.5X more leads than companies that published four or less.

Your content marketing strategy should dovetail into your larger marketing vision and SEO should be at the heart of this.

If you’re wondering how to write an SEO friendly article, there’s some science behind it. From knowing the best source to research keywords, to using the right layout, headlines, and links. This is really just the tip of the blogging iceberg, there’s so much more to it.

For this reason, I always recommend hiring professional blog writers to create bespoke content for your audience. This should be hosted on your website, with links shared on all your social platforms and newsletters, to drive interest.

Think of it as an investment. Research shows that marketers who prioritise blogging efforts are 13x more likely to see positive ROI. As the saying goes – content is king.

2020 is the year to up your blogging game

If you’re a business owner or marketer, SEO blog writing needs to be on your agenda. Forget New Years’ resolutions you’ll never keep and expensive gym membership you’ll never use.

Your best investment is a blog writer, here’s why:

  • Companies with a blog have 97 per cent more inbound links
  • 81 per cent of consumers trust information from blogs
  • Over 60 per cent of consumers have made a purchase based on a blog post
  • 94% of people share blogs do so as they think it’s useful content to share with others
  • Almost 60 per cent of marketers repurpose their content two to five times

There are so many benefits to having a rice SEO content strategy, and it all starts with a great blog writer. Make 2020 the year you reach for the right keywords, and make a difference to your online presence.

How to find article writers

If you’re wondering how to find article writers and you’ve stumbled across this website, look no further! As an award-winning PR consultant and content writer, I have more than 15 years’ experience in the industry, working for major and up and coming brands – just check out my client list, or get in touch today.

Happy New Year – happy new you!

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