As the world wide web grows, so does the demand for content writing. But as any business or SME will tell you, it’s hard to hire a freelance copywriter in London, if you don’t know what you’re looking for. So then, it begs the question – what actually is the difference between copywriting and blogging? Glad you asked…

What is a Blog/Blogger?

The main difference between the two disciplines is that a blog is a personal account, often written in the first person, sometimes in diary form, other times with a less formal approach. Bloggers do not have to reach any professional standard, making it an accessible tool for anyone with a platform to share their voice.

Blogs are essential for businesses in this day and age. Not only just for sharing news, but also for having an online presence, using SEO in a smart way to drive traffic.

What is a copywriter?

Hello, is it me you’re looking for? Yes, more than likely!

A freelance copywriter will grip you, engage you, and pull you in. They are modern-day wordsmiths, able to make the mundane sound exciting. Creative copywriting has many forms, ranging from press ads to social media posts, SEO blog posts to podcasts and brochures to ghost writing. It’s a professional discipline that requires an excellent command of language and fluidity with words. But what should you look for when you go to hire a freelance copywriter?

How to hire a freelance copywriter

If you’re one of the many businesses looking to hire a creative copywriter, it can be hard to know where to start. However as a general guide, here are five pointers to look out for.

1. Know what you want

Before scouring the web for a freelance copywriter, you need to have an idea of the copywriting services you need. Put together a small brief outlining your objectives, the tone of voice and the audience you want to reach. This will act as a useful guide for your content writer, helping them to nail copy the first time.

2. Experience counts

The latest research suggests that there’s 311,000 freelancers in the UK, working in the ‘Artistic, literary & media’ industry. With such a wide pool of talent, how do you separate the good from the plain ugly?! The best way to hire a freelance copywriter is to look at their portfolio of clients (past and present), as well as experience. A talented copywriter will have a wealth of clients in their repertoire and will have worked in the industry for a number of years.

For the best talent, look to hire a freelancer that has at least ten years’ experience.

3. A popping website

Any bonafide freelance copywriter will have their own website. Not only that, they should have a blog that is populated with interesting, useful content (just like this!). It’s a good way to showcase their skills, as well as attract new clients.

It’s also telling if a copywriter has a professional website with a dedicated domain. Or, if they have just opted for a free version, that shows less commitment.

4. Feel the passion

There’s only ever one reason why people write: love.

Look for a copywriter that has a clear passion for words and love for language. Follow them on social media, read their blogs, check out their work. A passion for writing always comes through.

5. Track record

Hiring a freelancer with a track record is the best way to guarantee results. But with so many copywriters for hire online, where do you start? First of all, look for reviews on their website from other clients. These testimonies are a great way to check their credentials.

Secondly, ask the freelance writer if they have an online profile elsewhere (for instance, here’s my profile on Upwork). This will allow you to see comments in real-time with genuine authenticity. Just keep in mind that hiring a freelancer directly is the cheapest way. As a rule of thumb, look for a freelance with tens, if not hundreds of reviews, the more the better. Also, look at their earnings to date, this will show how in-demand the writer is.

So, there you have it; the main differences between a blogger and copywriter, and the key considerations when you’re reading to hire a copywriter. If you have any questions or would be interested in hiring my services, please get in touch today at

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